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UID:4529
LOCATION:Virtual
DTSTAMP:20170503T140000
DTSTART:20170503T140000
DTEND:20170503T150000
SUMMARY:Webinar - Social Media for Scientists and Science Programs
DESCRIPTION:Presenter: Dr. Wendy Bohon\, IRIS Consortium \n\nAbstract: So
 cial media (SM) has emerged as a cost effective\, high impact
  tool for science communication and is already widely used b
 y the media\, educators\, scientific organizations and individ
 ual scientists. However\, to fully capitalize on the educatio
 nal potential and communication capabilities of social medi
 a\, science organizations and individual scientists must form
 ulate and apply a SM strategy. An effective strategy must de
 fine goals\, determine an audience\, create and share appropri
 ate content\, perform routine engagement and periodically com
 plete quantitative and qualitative evaluations of metrics. T
 his webinar will outline a theoretical framework for effecti
 ve online communication and then present practical guideline
 s for building or improving social media presence.
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